article

Expert Advice for Styling Beautiful Home Photography

By Erica Ward, Houzz via Realty Times

bluehammer

Annette Joseph shares her tips for styling beautiful home photography and finding the soul of a room.

Atlanta-based photostylist/producer Annette Joseph possesses an intangible skill that keeps us hooked on our favorite shelter magazine publications: the ability to breathe life into interior spaces. My first encounter with Joseph was at a private mock photo styling session where I watched her artistry in action. It was at that moment I realized how much I took for granted the effort that goes into making an interior space magazine-ready.

I often look for her name in the styling credits as I read some of my favorite shelter magazines, such as Better Homes and Gardens, Atlanta Magazine, and Renovation Style Magazine, and appreciate the pages so much more now that I'm privy to what goes on behind the scenes. In this interview, Joseph educates us on her craft and shares tips and tricks for styling your own home photographs.

Erika Ward:

How do people and pets effect the overall mood conveyed in a styled photograph?

Annette Joseph:

Interior shots that include people (in this case, the homeowner) and pets truly speak to me; they are the key elements that essentially bring the photo to life.

Each shelter magazine has its preference regarding the use of lifestyle shots, and if you read a variety of them you will see which ones prefer people walking through a room and which ones do not. There are differing opinions on whether or not lifestyle shots add or distract from the room's focus.

I will say that once you introduce life into the shot it complicates the process and becomes more time consuming. Nevertheless, people and pets are my preference, and they add an element of fun.

bluehammer Photo by Annette Joseph – Browse home design ideas

EW:

How does styling a photo for a magazine differ from staging a home for sale?

AJ:

I have styled model homes but never staged homes for sale. So I can only speak to designing a model home versus photostyling. Working on designs for models is very much like producing a styling job, except that the room is photographed at the end of the process. Since I am a stylist I only think in terms of designing a home or room to the last detail. Regardless of it being photographed or not, my rooms are always photo-ready. I cannot do it any other way.

bluehammer Photo by Annette Joseph – Look for home design inspiration

EW:

What are some of the key elements that make a space feel welcoming in photographs?

AJ:

A sense of order is very important in a photograph; great composition, balance, and warmth are a key factors. But that is not all - it's not that simple. When I work with talented photographers to make a beautiful image, it is collaborative and artistic. A photo needs a soul, and finding that soul in the home is what I do. It is not a tangible thing.

bluehammer Photo by Annette Joseph – Look for home design pictures

EW:

Give an example where you styled a photo to disguise a flaw in the space.

AJ:

There are times when the flow of a space is not ideal, but most of the spaces we photograph are beautiful to start. When the flow is not ideal the camera angle is actually more important than the styling.

bluehammer Photo by Annette Joseph – Look for home design pictures

It is very difficult to style a shot to distract, after all you see everything in a photograph. I style shots to enhance the beauty of a space, not distract from something unappealing.

EW:

Why should an interior designer consider using a stylist when shooting photographs for a portfolio?

AJ:

When a potential client sees your portfolio, they should want to live in a space that you designed. This feeling should resonate through every photo in your portfolio no matter the room.

bluehammer Photo by Annette Joseph – More home design photos

A stylist can help your client to translate comfort, function, and great design without them having to physically visit the space.

Simply put, designers and stylist work hand in hand to tell a story and evoke feelings through interior photography.

Interested in styling your home? Start with a small vignette to gain confidence. Many of the items pictured above are pieces you may already own.

With a wall mirror, stylish lamp, books, vases, and flowers you can create a gorgeous feature in any room of your home.

bluehammer Photo by Annette Joseph – More home design photos

Annette Joseph's photostyling tips and tricks:

1. Photograph your rooms in slices. Looking at your room from a photograph gives you an objective view of the space.

2. When photographing multiple rooms, use a color thread throughout each room to make the photo story come together.

3. Less is more.

bluehammer Photo by Annette Joseph – More home design photos

4. If you like tchotchkes, corral them in a tray for a cleaner look.

5. When making a space look lived-in, pull the chair out just a little from the dining room table. When shooting a bed ruffle the sheets a bit.

6. Instead of purchasing flowers from a prepackaged bouquet, buy a mass of the same flower.

7. Continue to examine each photo for equal weight and balance.

Want to estimate your home improvement costs before talking with a contractor? Claim your home for free with bluehammer to estimate costs, secure your home inventory and learn more about your home.

* THIS REPORT IS AN OPINION THAT MAY BE INACCURATE AND IS PROVIDED SOLELY AS AN INFORMATIONAL TOOL NOT DESIGNED TO PROVIDE DEFINITIVE ANSWERS. ALL ELEMENTS ARE OFFERED "AS IS" AND BLUEBOOK EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, REPRESENTATIONS, AND GUARANTEES OF ANY NATURE, EXPRESS, IMPLIED OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABLITILY, NONINFRINGEMENT, TITLE, QUIET ENJOYMENT, ACCURACY, OR FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL BLUEBOOK (OR THEIR SUPPLIERS) BE LIABLE FOR ANY GENERAL, DIRECT, SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION, THOSE RESULTING FROM USE OF THE PRODUCT, INCLUDING : (1) RELIANCE ON THE MATERIALS PRESENTED, (2) COSTS OF REPLACEMENT GOODS, (3) LOSS OF USE, DATA OR PROFITS, (4) DELAYS OR BUSINESS INTERRUPTIONS, (5) AND ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF INFORMATION) WHETHER OR NOT BLUEBOOK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Know what you should pay for your home improvement projects with bluehammer.Claim your home. It's free!

Popular


Maintaining Your Hot Water Heater

Water heaters generally have a lifespan of 8-12 years, but as with anything, the better care you take of it, the longer it will last. There are several easy "set it and forget it" tips that you can use with your water heater, like keeping the thermostat at 120 degrees, and always maintain two feet of clearance around the appliance. You can also conserve money on your gas bill by setting your heater to its "vacation" setting when leaving town. This will keep the pilot light going without heating the water.

The Nightmare Next Door: What To Do When Your Neighbor Is a Nuisance

The animals that live in the house across the street bark incessantly. The people two doors down play their music so loud you now know all the lyrics to every Kendrick Lamar song ever written. And something, presumably a dog (you hope) keeps leaving presents on your lawn. Annoyances like these can make it unpleasant to live in your neighborhood. And, they can quickly escalate, becoming dangerous or even in need of legal intervention.

Making Your Home More Energy-Efficient

Your home is your place to rest, play, and spend time with your family. It should be a place of comfort, and this comfort need not come at a high cost. Many homes, however, waste a lot of energy in ways that can be prevented. Here are five ways to make your home more energy-efficient.

Ideas for Saving Energy with Your Smart Home

You may feel safe inside on a hot, smoggy day, but hidden dangers could be damaging your health right in your own home. In fact, according to the World Health Organization (WHO), 4.3 million people a year die from exposure to household air pollution. Poorly ventilated dwellings, smoking around the home and fine particles can all negatively impact your health.

Easy Architectural Details You Can Add To Your Home

Newer homes, especially those geared toward first-time buyers, are often devoid of the level of architectural detail you would find in older or more expensive homes. If you're not a fan of the big, boring box look, you can easily add in some detail to up the charm factor. And, many of these projects can be done yourself with minimal skill and money.

A Guide to Home Insulation Materials

Insulation is one of those building products that you never see, because it is usually covered up by something else. But if you don't have enough, or if it is installed incorrectly, you're wasting energy and paying more for heating and cooling than is necessary.

Clever Tips To Make Painting Your Home Easier

Painting is one of the easiest and least expensive ways to transform a space. But it can also be a hassle, what with all that taping and prepping and cleaning up. These clever tips can make it easier. Fun, even. (That might be a stretch.)

Inspired Ways To Create A Guest Space When You Don't Have A Guest Room

Not all of us are blessed with enough bedrooms to accommodate every member of the family plus a home office and a man cave and a theater room and a guest space. And, it's that last one that often ends up as a challenge when friends and family come to visit and you either have to break out the blow-up bed or give up your room and hunker down with the kids. You don't need to add on or buy a new home to provide a comfortable space for guests. These smart solutions will help you create a great space for guests with minimal effort.

Nontraditional Places to Use Pendant Lights

When you picture pendant lights, where do you see them in a house? Close your eyes and imagine it.

Electric Water Heater Troubleshooting Quickstart Guide

Technology advances are making electric water heaters more popular than ever. The electric water heater market, valued at $6 billion in 2015, will expand at an annual compound growth rate of 7.5 percent to reach $33.22 billion by 2024, Global Market Insights projects. Advances in energy saving, comfort control and display technology are driving demand. As more homes acquire electric water heaters, home owners will increasingly require specialized maintenance for these appliances. Here’s a quickstart guide to assist you when troubleshooting electric water heaters.

See More Articles